Client project
Credia Conseil, the website of a debt collection agency in Cotonou
Credia Conseil helps businesses in Benin recover unpaid invoices, courteously and without damaging their customer relationships. It is our first client project: the crediaconseil.com website, the business card and the groundwork for search visibility, from the brief to launch on 9 November 2026.
Where we started
When Credia Conseil reached out, the agency was still being set up. The brief left several questions open: the city it would operate from, the domain name, social media. There was no website and no domain name, and the logo only existed as an image.
The goal, however, was clear: get quote requests from businesses with unpaid invoices, reassure them about confidentiality and case follow-up, and explain the job simply, without ever suggesting pressure or intimidation.
The brief, point by point
Quote requests
A quote form on the first screen of the sales pages and, on phones, a fixed bar: Call, WhatsApp, Free quote.
Serious and reassuring
Navy and white, as the brief suggested. Teal is kept for what has been paid. No aggressive photos, no clichés.
Clear copy
One page per question a business asks: amicable collection, preventing unpaid invoices, pricing, method, FAQ.
Easy updates
All the copy is grouped page by page, in plain French: a change is made in one place.
A bank document identity
Credia's method comes from experience in bank debt collection. We turned that into the art direction: a well-kept bank document rather than a generic “finance” website.
The guilloche
The engraved pattern of banknotes and cheques: a golden rosette turning very slowly behind the navy sections, and a frieze above the footer.
The gold diamond
Taken from the logo, it becomes the house bullet, the step marker and the calculator cursor. When the site opens, it slides into the logo's C: the money comes back.
Two typefaces
Libre Caslon, close to the “CREDIA” lettering, for headings and amounts. Jost, a cousin of “CONSEIL”, for body text. No italics.
A redrawn logo
The logo only existed as an image: we redrew it as a vector file so it stays sharp everywhere, from screen to paper.
The job, told on the page
On the home page, an example case runs across a navy band: the gold diamond moves one step every three seconds, from “Échue” (overdue) to “Réglée” (paid). Visitors understand how debt collection works before reading the five steps.
Further down, an example monthly report shows what a business receives every month. The amounts are fictional, and the website says so.
Two audiences, two ways in
A debt collection website is read by two people: the business handing over its invoices, and the person receiving a reminder. A tab at the top of every page separates the two.
The “Have you received a reminder?” page offers to pay in full or in instalments, to explain one's situation, and gives every way to reach the agency, in a calm tone.
Built for phones
The first screen
The headline, three selling points, then the quote form, straight away.
The call bar
Call, WhatsApp and Free quote stay at the bottom of the screen, on every page.
Results-based pricing
The pricing page explains results-based fees, with a form to receive a rate proposal.
The business card
The card follows the website's identity: the logo on navy on the front, contact details on the back, and a QR code that opens the director's digital business card on crediaconseil.com. One tap saves the contact to a phone, just like ours.
Search visibility, in progress
The website has been open to search engines since its launch on 9 November 2026. It is too early to measure results, but the groundwork was laid during the build.
One page per search
Debt collection, amicable collection, preventing unpaid invoices, pricing: each page answers a specific search from a business.
Marked-up questions
The FAQ is described for Google with structured data, so it can appear directly in search results.
Sitemap and previews
A declared sitemap, canonical URLs and a share image for every page, for tidy links on WhatsApp and LinkedIn.
Next steps
Register the site in Google Search Console, then create the Google Business Profile once the office address is confirmed.
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